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Five Factors of Tea Quality

ORIGIN
Knowing where we came from plays an important role in who we are.  Though all tea is Camellia Sinensis, this amazing plant transforms into different teas depending on where it comes from.  The sunlight in China coaxes a different flavor from the leaves than the mountaintops of Sri Lanka.  Each tea origin tells a unique story.  A tea's origin are like different dialects translating to the universal meaning of love. 

TERROIR
Terroir describes how a region's climate - the soil, terrain, water, sunlight - and its traditions contribute to the tea's ultimate taste.  It is an enduring connection to the land, giving it a unique sense of place.  If Camellia Sinensis is the canvas, the terroir is the hues and shades that craft the final painting.

CRAFTSMANSHIP
One incredible plant, so many different ways to enjoy it.  This is due in part to the craftsmanship of the tea tenders, the artists whole roll, cook or cut the leaves, picked at the peak of taste.  True craftsmanship transcends space and time.  A craftsman is an expression of dedication, a keeper of collective knowledge, with an uncompromising commitment to excellence.

TIMING
In tea, timing is everything, especially when it comes to harvesting.  The harvest period of some rare teas only lasts three to five days a year.  Other teas need to be picked once a month to maximize quality.  Skilled growers respect the dictates of their lands, and keep seasonal timing of each harvest.

CONTEXT
Context is the interrelated conditions, environment or setting in which something exists.  No two cups of great tea can be the same.  Each is its own moment, the universe come together in a whirl of flavors, aromas and feelings.  Whether enjoyed hot or cool, with unique or time honored additions, in a quick fix cup or a treasured vessel, how tea is enjoyed is a critical part of its quality.  It provides a different class of sophistication that is exceptionally personal, reflecting the customer's passion, verve and impeccable taste.
Five Factors of Tea Quality - Infographic